

Actionable Tools and World Class Frameworks inside:
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Ticking Clock© Model – Navigate three strategic stages and 11 operational areas
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IDCLA© Framework – Align leaders, boards, and teams on digital ambition
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Research from over 5000 leaders across 18 countries and four continents
After a decade of digital transformation leaders are still repeating the same mistakes.
Top performing digital transformation organizations identify first what digital means to their customer, then to their business model and then identify what needs to change internally. Organizations that struggle typically ask these three questions in reverse.
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Top-performing organizations have a clearly defined digital ambition
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Most leaders and boards struggle without a structured framework
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Transformation starts and ends with the customer—align your strategy today
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Lack of a clear model to guide digital change
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Misalignment between leadership, teams, and execution
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Investments in the wrong technologies, leading to wasted resources
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Move your organization from “Digitally Detached” to “Digital Determination”
Our latest research identified that senior leaders and boards are digitally detached from the rest of the organization with a different perspective of how their transformation is progressing.
This can lead to investment being made in the wrong technology and employees struggling to acquire the resources leaving them frustrated. This Playbook articulates how to close this gap and align the whole organization.
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"Digital transformation starts and ends with the customer. Successful companies ask first, ‘What does digital mean to our customers?’ Then they ask, ‘How does that impact our business model?’ Then they ask, ‘What needs to change within?’ Companies who struggle ask these questions in the reverse order."
— Jeremy Blain and Robin Speculand
Assess Your Organization’s Ability to Transform
The Digital Transformation Assessment (DTA) is designed to support and accelerate your transformation and is derived from the Ticking Clock Model. It identifies where your organization is on its digital maturity journey and pinpoints the areas requiring action.

Our Research
Our latest white paper, The Digital Leadership 2024 Perspective, is based on research among 2,138 leaders across 18 counties spanning four continents.
It finds that the digital detachment gap between the board and C-suite, and the rest of the organization, is resulting in some organizations investing in the wrong technology, doubling down in the wrong areas, and leaving employees starved of the resources they require, leaving them frustrated. Closing the gap is increasingly urgent.
Digital Maturity Index
Before starting your journey, it is helpful to identify your digital readiness to transform and become a leader in the digital era. This is done by completing our Digital Maturity Index.
After completing the Index assessment, you receive a report describing where you are on your digital maturity index.
The report includes recommendations for further development.


Who Is This Book For?
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CEOs and Executives – Lead digital transformation with clarity
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Boards and Senior Leaders – Align your organization and avoid the most common mistakes
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Product and Innovation Teams – Unlock new digital opportunities
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Business Owners and Entrepreneurs – Stay competitive in the digital age


Why The Digital Leadership Playbook?
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Researched proven digital transformation models
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Research-based insights from over 5,000 leaders across four continents
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Actionable strategies and implementation guide
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Practical worksheets to build your bespoke digital transformation plan
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Foreword by Mark Greeven (Dean of IMD Asia, IMD China CEO)

It is not about having a digital strategy but a strategy to compete in a digital world.
The top three reasons that digital transformation fails from our research are:
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Senior leaders failing to change their mindset.
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Culture is not transformed to support the new way of operating.
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The whole business model is not transforming.
To overcome these challenges and accelerate your transformation, adopt the Ticking Clock© Model.
The Ticking Clock© Model was developed and evolved from extensive research across 18 countries, four continents and over 5,000 leaders. It brings all the moving parts of digital transformation together. At the center are the three strategic stages:
1) Future Thinking
2) Centricity
3) Future Ready
The outer circle highlights the 11 operational steps.

Ticking Clock© Model
Introducing the IDCLA© Framework
Are your executives and board members out of sync with your digital strategy? Many organizations invest in the wrong technologies, double down on the wrong areas, and fund the wrong initiatives—starving employees of critical resources.
Our research reveals that digital detachment is one of the top reasons organizations fail at digital transformation.
Five Steps to Digital Alignment
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Identify – Understand how your customers engage with digital
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Decide – Choose between efficiency, customer experience, or both
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Cultivate – Build a digital-ready culture across leadership and teams
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Leverage – Implement a data-driven decision-making model
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Activate – Align teams to take action and drive execution
Outcome: Faster decision-making, better resource allocation, and accelerated digital transformation.

IDCLA© Framework

The Digital Leadership Specialist

AKA Jeremy Blain and Robin Speculand

Jeremy Blain
Jeremy Blain is the multi-award-winning CEO of Performance Works International (PWI), co-founder and executive director of The Transformational Leadership Acceleration Institute, co-founder and senior partner of DiversITy-talent, co-founder of Digital Leadership Specialists and a non-executive board director for a global Web3 innovator and digital solution pioneer.

Robin Speculand
Robin Speculand is a global expert in strategy and digital implementation. He is a frequent keynote speaker, a facilitator at business schools, and consultant to Boards and C-level. He is the bestselling author of World’s Best Bank and Implement. Robin has been nominated for Thinkers50, is an ambassador for the Peter Drucker Forum, and has been featured on the BBC and CNN.